In this economy, nothing is what it was. And that’s bad news for the once-famous. Celebrity has changed. Thanks in no small part to the plethora of channels/movies/sites, the machinery of fame suffers from the media’s general state of dilution: there are too many sources pushing too many vapid “products” into a system that continues to expand.
Even athletes are losing ground. As business declines, endorsements are being withdrawn. You’ll be seeing less of Tiger Woods. And this year’s Olympic champions, despite record audiences and name recognition, are finding few companies interested in using their images. It’s a new world.
The narcissistic shallowness that is Hollywood will not respond well to being ignored. But the fact is, as things get worse, who cares about most of the pathetic tripe emanating from the movie and television industry?
I’ve said for more than ten years that the media giants are doomed. They played games with their accounting by constantly growing, masking their debt and overhead. Now, as the auto industry, which accounts for some 25% of ad revenues on television, pulls back, the media’s naked butts are showing.
Not that any of this is going to change the brothel-like affair Louisiana continues to have with the film and television industry. Consider this: if the State of Louisiana is willing to pay a percentage of the film business’ bill based on budget and impact, why can’t it do the same for music? Using the methodology of the film tax credit system, the state ought to be putting up millions to support our multibillion dollar music industry. Instead it continues to do nothing for music.
The silence from our tiny world of music writers and publishers is inexcusable.
Not that Louisiana can buy fame for our musicians. Fame will never be the same. But, the state shouldn’t be so in love with only one component of the media. Louisiana should love its music even more than it loves film.